| When you
consider the significant investment necessary in time and
money, is selling your own home really the best option? |
| Consider The
Issues A Real Estate Professional Handles For You.... |
| Pricing your property to
sell involves more than just comparing it with other houses
that have recently sold. The uniqueness of each property and
its own values are based on location, condition, financing,
amenities and other marketing factors. |
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| There is no
exact price on any property, but there is a range in values
that are influenced by other marketing considerations.
Before you price your property, consider the value of having
total market evaluation completed by a specialist in your
area, such as Watson Realty Corp., REALTORS®. |
| Can You
Favorably Compete in Advertising Your Property? |
| Advertising can
be very expensive, especially if you continue daily for a
sustained period of time. REALTORS® know that most
prospects do not buy the advertised homes about which they
inquire. The majority, after seeing such properties, are
interested in something else. The professional marketing
approach used by our firm is based upon the motivations and
needs of the prospect. Effectively marketing your property
requires more than just writing the ad. |
| Are you
chained to your home while trying to sell it? |
 |
Selling your home can be a
time-consuming assignment. You are literally married to the
property, waiting for the phone to ring or for someone to
drive by and knock on your door. You have to stay close to
the property or you may miss the one buyer you're seeking. |
| When you leave,
even just to go to the store, you are temporarily out of
business. And accepting unescorted strangers at all hours
can play havoc with family life. Your representative will
show only by appointment and take full responsibility for
the management of the property so that you can enjoy life
and not have to be chained to the house until it sells. |
| How Do You
Determine the Qualifications of Your Prospects? |
| When prospects
inquire about your property and you are tempted to enter
into a purchase agreement, how can you protect yourself from
non-productive involvements? Professional counselors do a
thorough job of qualifying the prospects to whom they show
your property, and by protecting your interests in writing
the agreement to purchase, and in obtaining the financing
for the buyer. |
| Are You
Willing to Admit All Strangers Who Want to See Your Home? |
| Your FOR SALE BY OWNER
sign is an open invitation to all types of people and it is
difficult for you to question their motivations. To protect
your loved ones, your property and your peace of mind, it is
best to give the management of your property to a
professional who can qualify the potential buyers and see
that only those who should be inside your home ever gain
access to it. |
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| How Do You
Control Your Prospects? |
| Buyers who shop
FOR SALE BY OWNER are on their own and you have no
control or influence over them after they leave your
property. They drive around, see other homes and other
properties, make their own judgements without your presence.
Our trained representative can perceive and point out values
in your property and can answer the questions that a buyer
must have answered about prices that other properties have
sold for, and how your property compares to others in the
community. |
| How Do You
Solve Prospects' Problems? |
| Many buyers
must sell or finance their present homes before they can buy
another one. Your best buyer may well be someone who already
owns a home, and whose decision to buy another property is
premised on selling their present one. Through your
representative, interim financing can usually be arranged or
a guaranteed sales agreement executed on the existing
property. |
| What Can You
Do For the Transferee? |
| In most urban
markets in America today, the transferee represents a major
factor in total housing sales each year. Studies show that
transferees seldom buy from FOR SALE BY OWNERS because
they do not know the market, do not trust their own
judgements, and are usually referred to professional
counselors before leaving their hometown, or by their
employers. These are the most motivated buyers, but they
stay with the professionals who can assist them. |
| How Many
Ways Do You Know to Finance Real Estate? |
 |
Financing is very
frequently the key to a successful housing transaction.
Buyers without the right advice and information may not see
their way clear to buy your particular property. There are
many ways to finance real estate and your representative is
trained to help your buyer to structure the right financing
to meet his objective and yours. |
| Once you've
agreed to sell, there's the matter of clearing the title,
obtaining the financing, arranging for insurance, working
with lawyers and other agencies involved. You can avoid
costly mistakes by relying on professionals who control and
safeguard your housing investment. |
| Can You
Successfully Negotiate Your Own Transaction? |
| It is difficult
to negotiate your own position, or to counsel with the buyer
on all the things that have to be discussed for them to see
the values you really have in your property. Your Watson
Realty Corp., REALTOR® has trained negotiators prepared to
counsel both yourself and the potential buyer, so the
differences can be bridged and a transaction successfully
consummated. |
